List and describe the 5 parts of a business concept.
Vision Description - like an elevator speech, a concise, compelling description of the proposed venture.Generating Revenue - a brief description of how the new venture will generate revenues, focusing on: a) products and/or services offered; b) target customers / customer segments; and c) pricing.
Differentiation - bullet points on how the venture will be different and better than the competition.
Basic Pro Forma - a short pro forma that indicates the projected income statement or cash flow performance of the enterprise.
Funding Required - the funding necessary to launch and then sustain the venture during the period after an investor would commit to supporting the venture.
